Buying Love, Credit Cards Accepted

To be in love is merely to be in a state of perceptual anesthesia.”

– H.L. Mencken

The global Gift Card industry is valued at more than $90 billion today and is set to hit $100 billion by 2012. For  pieces of folded cardboards which serve as nothing more than lubricants to the dysfunctional emotional chains of today’s society, that is quite a substantial amount.

The Wholesale flower industry in India gained about 15 Crore Rupees on February 13 and 14 last years with the love struck lads of the capital pushing up Rose prices to Rs 50 per stem.

Love, they say, is an alchemical extraveganza which causes one to see everything “decorated” in a MAGICAL reddish hue, a colour so overwhelmingly blissful that money becomes mere paper and the smile of your partner is of utmost significance. I beg to disagree, I think this reddish hue originates from the slaughter of the love struck Romeo’s monthly budget plans. The meagre pocket money that they are entitled to goes into buying confetti covered flowers and scandalously overpriced stuffed toys. (Aren’t they basically just cloth stuffed with cotton )

Valentine’s Day can be renamed as  “Wallet’s Dying” Day. This yearly financial drain causes a hole in our pockets that would make the financial crisis in Greece seem like a walk in the park. Mr. Obama, How about a Bail Out Package for those struck by arrows de l’Amour?

To bring this piece to fitting closure, I would like to quote the American Comedian Jerry Seinfeld, “Greeting Cards are like paper hookers, You don’t know what you feel and what you want to say to the other person, so you pay someone a buck for them to convey your feelings for you.”